Vladimir Djurovic

Semiotics vs. Semiology: What the Difference means to brands

Written by Nadège Depeux, Semiotician for Labbrand In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Using semiotics, brands can take advantage of codes to help them succeed in the marketplace. However, there is a difference between the cultural meaning of a code and that code in relation to a specific category. For example, in... (posted by Vladimir 2 years 15 days ago.)

Experiential Branding: Using 5 Senses to Build Brand Equity

Todays consumers are confronted with countless choices and a multitude of information to consider when they buy products or services. Traditional promotional methods like advertising in magazines or on TV are no longer as effective as before. How can a company help their brand stand out? What will make their brand communication effective? In light of these... (posted by Vladimir 2 years 15 days ago.)

Integrated Branding: A Multi-Disciplinary Approach

Building a brand is not a simple task. Sometimes brands promote themselves visually through a strong identity and flashy advertising. Others take a step back, conduct market research, and clearly map out their brand positioning. Some brands enter the market with a strong presence and disappear overnight; others last for a lifetime. Although different approaches are used, almost every brand has the... (posted by Vladimir 2 years 15 days ago.)